Pete is a passionate brand strategist with more than 20 years of experience working with companies to develop resilient and compelling brands to build ‘clear space’ in their competitive markets and grow their businesses. When Pete is not working on building brands he is talking about building brands. He has an innate capacity to simplify brand building for startups and SME’s, sharing insights and strategies to ensure that businesses are well-positioned to leverage the power of branding for growth and profitability.
Pete is currently the Managing Director/Commander of the Space Station, a specialist branding agency with a focus on informed brand building and creative design. He is also the producer and host of the Brand Space podcast, a show which explores the art of science of building compelling and resilient brands. Pete is also an awarded sessional academic at Curtin University where he teaches branding and marketing.
